Ubiquinol’s Market Triumph: Data from Tmall indicates a revolutionary shift in CoQ10 purchases

We are thrilled to share that the premier E-commerce platform in China, owned by Alibaba, shines a light on the shifting consumer preferences in the dynamic nutritional supplements market.

The data, encompassing the sales volume of the top 100 CoQ10 products—which include both ubiquinol and ubiquinone products—reveals a 12-fold increase in ubiquinol product sales volume over the past four years.

This notable surge is not just a testament to Ubiquinol’s ascending market presence but also underscores a broader change in purchasing decisions. Remarkably, the sales ratio of Ubiquinol elevated to 35% from a mere 6%, indicating a significant shift in consumer preference from ubiquinone to the superior bioavailability and active form of ubiquinol.

The well-informed consumer base in the region is pivoting towards ubiquinol, recognising its superior functional benefits. The data suggests that the consumer switch to purchasing Ubiquinol is accelerating at a rapid pace, as ubiquinol garners broader acceptance and escalates its footprint in the burgeoning health and wellness sector in China.

This transition is reflective of a market that is increasingly sophisticated, knowledgeable and driven by a pursuit for optimum health benefits.

The meteoric rise in brandholder Ubiquinol sales volume on Tmall exemplifies the power of the consumer’s self-care knowledge, accelerated during and post-pandemic, including understanding of the key role of ubiquinol to support mitochondrial health, energy production, heart health, cognitive health, fertility, and optimal health and wellbeing.

The escalating demand for high-quality nutritional supplements in China, accelerated during this time, with consumers seeking strategies to support optimal health and wellbeing, no matter what the age, sees Kaneka Ubiquinol front and centre of promotional focus with education to empower audiences about mitochondrial health as the new frontier of wellbeing and the associated role of ubiquinol. It’s indeed ubiquinol’s time to shine, as it steers the CoQ10 market towards a future marked by innovation, efficacy and consumer-centricity.